Senior Business Analyst, GTM Systems

Supports go-to-market systems for Sales, Marketing, Customer Success, Renewals, and Deal Desk. Translates business needs into requirements, user stories, and acceptance criteria; manages intake and prioritization; leads UAT, defect triage, releases, and field communications. Leads CPQ evaluation and roadmap support, improves marketing and pipeline attribution, monitors Salesforce data quality, and documents processes and definitions. Partners closely with Salesforce IT and uses AI tools to accelerate analysis, documentation, and testing.